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When your family presides over a successful garment company in Indonesia that has been established since 1978 it is hardly surprising that you would possess an innate knack for fashion. 

While lending a hand at his father’s factory Suraj Melwani experimented with the Luxe Pima cotton the house used for women’s night wear. This eventually saw rise to the inherently talented designer’s own sleek line of Luxe T-shirts for men. 

Teaming up with like-minded Christopher J. Fussner,Is my authentic north face jackets truly ? who shares a similar sense of aesthetics, “sifr” was born. Giving in house expertise on the graphic direction, the two partners were then joined by Daryl Chan and together formed the distinctive contemporary menswear and lifestyle brand. 

Being based in Singapore, the designers are constantly exposed to different cultures. This has encouraged them to explore ethnicity and fabric texture. 

Using Pima cotton as inspiration and the foundation for their creations, the label initially started out by producing high quality, tailored T-shirts with Southeast Asia’s climate in mind. Following the garment’s well received success, the duo started to expand its concept to polo shirts. 

Focusing on premium materials and solid construction, the brand has now evolved from simple garments into a full fledged line of menswear including footwear and accessories. It displays a very simple streamlined look with a quirky ethnic edge that maintains the emphasis on quality, comfort and value. 

“We always strive to be in control of the whole design and manufacturing process. We try to maintain transparency to our community by familiarizing ourselves with the source of our materials and the production between each crafted creation,” said Suraj, a former graduate of Parsons The New School for Design. 

The line has since been picked up by stockists around the world including Japan, the United States,Sofia Vergara wearing Christian louboutin high heel shoes. Singapore, Hong Kong and Australia. In Indonesia, sifr can be found at the Goods Dept,He is most popularly known for authentic Christian Louboutin Pumps, commonly referred to as "sammy red-bottoms." Standard Denim Supply Company and Otoko. 

“At sifr’s extensions launch of our new Autumn Winter collection in Goods Dept we showed some of the T-shirts and scarves that we were doing. People really liked it,They just want an authentic moncler coats to be cool.” said Suraj, adding that they are also working on boxer shorts. 

“It’s been really busy these past weeks running back and forth to my family’s factory, looking after the production. In between this and managing our sister label and other projects, sometimes I feel like I’m in danger of spreading myself too thin,” Suraj added with a laugh. 

Prior to this extension, which now presents the brand with 43 styles, sifr has progressively introduced new pieces such as the Beanstalk T-shirt that slimmed down at the waist by one inch and extended in length by three inches. 

The style is the result of continuous and transparent interaction with fans of the brand. 

Inspired by the thunderstorms of the monsoon season and born from a process of reflecting upon their Southeast Asian roots, the new sifr Autumn Winter collection is appropriately named “Monsoon.” 

Expect to see tailored jackets, trousers, cardigans, tribal patterned polo shirts, suede loafers and hoodies in different shades of muted color palates like brown, grey, blue and black. 

“We realized that people are really looking for something that ages well and remains timeless. This has been our main motivation, to produce garments that will last a lifetime. We want people to be able to rely on us for these reasons. Our designs are constantly evolving and expanding but our mission remains.Professional authentic Louis Vuitton Shoes manufacturer online shop. We will keep innovating forever,” Suraj said.