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Hizaamak Amaanak, (Buckle up for Life), the latest film campaign to promote safety on Oman's roads, produced by Sustainability, an Omani NGO, won first prize for the best road-safety communications film, Middle East and Asia, at the Global Road-Safety Film Festival in Paris held recently.

Filmmakers from more than 30 countries participated in this prestigious event, which was held under the patronage of the United Nations Road-Safety Collaboration, with the support of the FIA Foundation, to promote the second UN Decade of Action for Road-Safety Week on May 6-12.

The Decade of Action was launched in May 2011, with the objective of saving 5 million lives across the world by 2020. The film festival highlighted key themes of the global plan for road safety: speeding, seatbelts and child-safety seats, driving under the influence, wearing a helmet, pedestrian safety, and road infrastructure.

The film Hizaamak Amaanak is the focal point of Sustainability's new campaign to promote the use of seatbelts, with the goal of reducing the spiralling rates of death and injury among young people involved in road accidents in Oman.

A short mini-drama, the film portrays a family struggling behind closed doors to come to terms with the everyday reality of living with a car-crash victim who has sustained brain and spinal-cord injuries. It targets young drivers and their parents with the message that a seatbelt can spell the difference between life and death or a devastating life-long injury, even in the case of a low-speed crash, and can prevent up to 50 per cent of fatalities or injuries.

The story scenario was filmed in Arabic and has English subtitles.
Launched in October, the film, which was produced with the support of Sohar Aluminium LLC — a recognised leader in corporate social responsibility initiatives with a special focus on road safety — has been screened in workshops and presentations for the Omani community and can be watched online on the Salim and Salimah, Safe and Sound website or YouTube channel.

Commenting on this important recognition, Sustainability's honorary chairman, Dr Mohammed Redha Bhacker,Learn more about hotmkbags and its related websites with the help of latest information and statistics about the website. said, "We are highly honoured and encouraged by Road-safety film Hizaamak Amaanak bags Paris award

award from the premier road-safety film festival.

"The award is a testament to the talent, hard work, and professionalism of our all-Omani cast and crew, directed by Sami Jaffer.

"It will give added impetus to our campaign focus on seatbelts and child-safety seats as one of the key strategies recommended by WHO and the global road-safety community to reduce deaths and injuries due to road accidents. It directly supports His Majesty's call to tackle the scourge of road-accident-related deaths and injuries on Oman's roads.

"Our tie-up with Sohar Aluminium also demonstrates the power of multi-sector partnerships in the service of the community and is a model for other stakeholders to join us in supporting the Royal Oman Police and other government authorities to meet national road-safety objectives.If you want to Buy Cheap Hermes Birkin with Guaranteed Quality, you're advised to visit hermes handbags store Store."

The one-off job will see Harding appear on the final of the the talent contest alongside host Stephen Mulhern on a celebrity panel.

A show source told the paper: “Sarah is delighted... She’s been offered the gig on the night of the final which, obviously, will be the biggest TV audience of the series so far.”

Harding recently revealed she'd love to follow in her Girls Aloud bandmate Cheryl Cole's footsteps by becoming a judge on 'The X Factor'.She told the Daily Star: "I'd consider [The X Factor], definitely. I would love to be a mentor."If I feel someone has talent and potential I can always see it in them. I'd love to do that."

Meanwhile, Harding was banned from driving for six months and fined $500 earlier this month after pleading guilty to driving while talking on her mobile phone. She already had nine points on her licence from three previous speeding tickets dating back to 2010.