Far too many companies rely on plain poly bags or other not-so-memorable forms of plastic packaging. Although there is nothing wrong with this practice per se, many companies don't realize that a product's packaging can be an asset. Although most products have functional packaging, few have plastic packaging that makes people want to buy the product, packaging that really adds to the products desirability. If you work with a plastic manufacturer you can create such packaging and your product will benefit immensely.
When you hear the name of certain products you think of the packaging before you think of the product itself. For example what pops into your mind when someone mentions Pringles brand potato chips? Chances are the first thing you think of is the unique tube design of the package. Now let's say I mention Pez brand candy? The first thing that phrase conjures in most people's minds in Pez candy dispensers.
These are two examples of ultra-effective packaging. They are unique and synonymous with the product. When you walk down the aisle of a grocery store it's easy to pick these products out. It is like a form of subliminal advertising. When someone walks down the street eating Pez or Pringles people know exactly what they have in their hands and it can often trigger a craving for that food.
By putting a unique spin on plastic mailers or designing custom you can add to your brand's identity and you don't need a team of industrial designers to do so. Even something as simple as a polypropylene bag with a unique color scheme can make an impression. Sometimes a well-designed logo on a gusset bag or header bag is enough to make a lasting impression. Choose Printed Plastic Packaging can promote the marketing.
Related reading: Clear Plastic Box Clear Plastic Boxes
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